AHIP Practice Exam

When marketing in a healthcare facility, what should you tell an uncomfortable hospital administrator?

1. That marketing is prohibited in hospitals

2. That it is allowed in common areas per Medicare guidelines

3. To refer patients only to advertisements

4. That you require her permission to market

The correct answer is: That it is allowed in common areas per Medicare guidelines

The answer emphasizes that marketing is allowed in common areas of healthcare facilities according to Medicare guidelines. This is significant because it provides a framework within which marketing activities can operate legally and ethically in a hospital setting. By informing the hospital administrator of this guideline, it helps to establish clear boundaries and reassurance that the marketing efforts are compliant with regulations. This approach alleviates the administrator's discomfort by clarifying the legal standing on marketing practices. It shows respect for the hospital's policies while also providing a pathway for effective communication about services that may benefit patients. The response does not undermine the administrator's authority but instead collaborates within the established guidelines to facilitate productive discussions about marketing in the facility. The other options may create confusion or an impression of illegality or insensitivity. For example, stating that marketing is prohibited could halt all efforts and damage the relationship. Referring only to advertisements does not foster a constructive dialogue and may suggest a lack of personal engagement with patients. Finally, stating that permission is required to market could imply that the marketing professional has no knowledge of or respect for the guidelines, which may alienate the administrator further.